About this role
This is a hands-on performance marketing role that owns two things end to end: paid search on Google Ads, and AI search visibility - how a brand shows up and gets cited inside AI answer engines (Generative Engine Optimization, or GEO). You will plan, build, and run Google Ads Search campaigns with real budgets that you manage yourself; set up and verify conversion tracking in GA4 and Google Tag Manager; and do the current, practical work of getting content surfaced by AI search. It is an internal F5 role, working on F5 campaigns rather than a client account. The work is judged at the account level and on outcomes - what you changed, why, and what it moved - not on activity. Clear weekly reporting in plain language matters. The role runs on U.S. business hours.
What you’ll do
- Plan, build, and run Google Ads Search campaigns with real budgets you manage yourself
- Set up conversion tracking in GA4 and Google Tag Manager and verify that tags actually fire
- Diagnose underperforming accounts - negative keywords, search intent, wasted spend, bids and budgets - and cut what is not working
- Own AI search visibility (GEO): structured data, entity and citation building, and content that AI answer engines will reference
- Report weekly in plain language on what changed, why, and what it moved
What we’re looking for
- 3+ years hands-on managing Google Ads Search campaigns with real budgets - accounts you built and ran yourself
- Personal experience setting up GA4 and Google Tag Manager conversion tracking, including verifying that tags fire
- Demonstrated, current work in AI search visibility (Generative Engine Optimization)
- Account-level diagnostic ability, not just strategy talk
- Able to work full-time U.S. business hours
- Clear written English and honest self-assessment
Nice to have
- Technical and on-page SEO foundation
- Looker Studio or Google Ads Editor
- Google Search Console and keyword or rank tools
- Server-side tagging experience
About F5 Global Talent
F5 Global Talent is a people-first company that hires experienced professionals and places them in long-term, fully remote roles with leading U.S. companies. We are your direct employer of record — we handle payroll, equipment, HR, and ongoing support, so you can focus on doing your best work. To date we have placed 500+ professionals, and 98% remain with their role past the first 90 days.